Pfatisch

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THE MUSEUM

The museum

The moment has finally arrived: Choco-Story Torinothe long-awaited new Chocolate Museum located beneath the historic Pfatisch pastry shop, is now open! Come and discover all the magic of a place where the passion for chocolate and Gianduja blends with the history and culture of our city —where every corner tells a fascinating story..
Let yourself be transported on a delightfully sweet journey, right in the heart of Turin.
We’re waiting for you at Via Sacchi 38, every day from 10 AM to 6 PM (last admission at 6 PM).

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Choco-Story Torino
THE CHOCOLATE AND GIANDUJA MUSEUM

 
Turin, the capital of chocolate and Gianduja, finally has its very own museum dedicated to the nectar of the Gods. The project, conceived by our very own Francesco Ciocatto and visionary Belgian Eddy Van Belle, aims to narrate and share the fascinating story of chocolate—from the original cacao bean to the hand-wrapped, prized giandujotto. The museum is housed in the underground spaces of the chocolate workshop of our historic pastry shop on Via Sacchi 42 in Turin, just a few steps from Porta Nuova station.
 
Through a captivating exhibition, the tour offers a chance to explore the origins of cocoa cultivation, the early recipes of the Maya and Aztecs, its introduction to Europe, and the birth of the great artisanal tradition in Turin and the Piedmont region. More than 700 objects in the collection bear witness to this extraordinary journey: molinillos, metate, tools for sugar processing, cups and chocolate pots, packaging from the great chocolate makers of Turin and Piedmont, and machines from the old Pfatisch pastry shop.
 
The journey begins at the very start, in a room dedicated to the discovery and early development of cacao cultivation. Its mythical origins and the gods who gifted it to humankind are told within the evocative setting of a reconstructed Mayan temple inside the museum. To learn how Hernán Cortés first brought this precious ingredient to Europe, visitors board a full-scale galleon, complete with nautical maps to explore and a keen lookout announcing the arrival in the New World.
 

But how is cocoa cultivated? How do we get from the tree to a kilo of dark chocolate? What role did Turin play? How did it become Italy’s chocolate capital? When and how was the giandujotto invented? All of this and more is revealed at Choco-Story Torino—a haven for history buffs, chocolate lovers, and anyone curious to immerse themselves in the story of an ingredient that has captivated generations.

 

Choco-Story Torino is a place where history, culture, and flavor come together —just like chocolate— in a highly engaging sensory and educational experience. It’s a must-see destination for tourists visiting Turin, eager to uncover the traditions and secrets of this exceptional ingredient, long kept under wraps and now revealed in a one-of-a-kind museum experience.

 
 
DISCOVER THE CHOCO-STORY TORINO WEBSITE